This post is not an advertisement but the vinyl was. In the 60s some companies advertise their products on 45 rpm records and the jingles were whistled or sung by youths who love such novelties. Levi Jeans was a household name in the early years as the blue denim was considered an in-thing amongst the young and fancy. Eye-brows were raised when someone donned a pair of Levi Jeans in the 60s and admiration for the macho man or skin-tight sexy woman was everywhere.
Levi's even had its song recorded, and this time by our own local band the WESTERN UNION BAND and the jingle went:
Levi's even had its song recorded, and this time by our own local band the WESTERN UNION BAND and the jingle went:
"It fits my mind/And it fits my soul/And it fits my generation/It makes livin a laugh/And loving a life/And walkin a celebration/I'm standing up/Callin to be counted/ Walkin proud in my Levi's/Levi's got me walkin proud/I'm walkin proud in my Levi's/ I've arrived/I'm alive/I'm walkin proud in my Levi's.
(Posting is similar to the one on March 24th, 2009.)
Image/original article: Andy Lim Collection.
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