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Below are some tips from Shutterfly's Chief storyteller, Heather Maddan on how to do more with your photos...
As Chief Storyteller, Heather inspires Shutterfly customers to do more with their photos, offering advice and guidance for turning collections of pictures into captivating stories. Formerly the launching editor of LilSugar.com, Heather wrote on a variety of topics to help take moms-to-be through pregnancy and child rearing.
Prior to Sugar Inc., Heather wrote trend pieces, lifestyle articles, and news stories for the San Francisco Chronicle, spearheading an initiative to secure a younger audience for the newspaper.
Heather is an avid photographer who understands the power of the story that lies in a single picture, even a seemingly common one. Whether shooting images to inspire the Shutterfly community or photographing her growing family, Heather has a knack for capturing those everyday moments that become lifetime memories.
TIPS FROM HEATHER
Capturing the moment…
· First rule of thumb- keep shooting
o There’s no such thing as wasting film anymore - and you can delete later.
· Keep your camera handy
o If travelling with a companion, make sure one person has the camera while the other has the smartphone – while not as hi-res, smartphone pix still capture the essence of the moment
· Instead of planning shots, tell the story that is
o Take photos with subjects in natural settings or action shots – they capture the momentum of a trip
o Embrace the candid - if someone is looking away from the camera or not fully smiling, don’t think “this photo got ruined,” instead, these are often the photos that people treasure for years to come
Organizing your photos…
· Upload while you unpack – your photos will be safely stored and ready for you to tell your story
· Look twice as blurry or off-center shots – you can often apply a black & white filter or use them as a backdrop in your book to good affect
· Arranging chronologically can be a big help, but also consider clustering around trip “highlights” or organizing by subject, color or theme
Going beyond “like”…
· Photo books are an excellent way to see and share your most joyful moments
· Shutterfly, the photo book pioneer, has the most comprehensive offering of photo books anywhere
· Shutterfly’s new Custom Path gives you creative control, customizing every page putting what you want where you want
· Simple Path auto-creates a book for you – you can arrive home from a trip and have a ready-to-purchase book by bedtime
· Users can pull in photos from multiple sources: computers, Shutterfly accounts, Shutterfly Share sites and Facebook
Some tips
· Every – and any – picture tells a story – Road signs, passengers in the car, your surroundings in general, are all part of the story.
· While you’re telling people about your weekend, trip, party, etc. notice what you highlight and make your book accordingly.
· Photo is king – Right now, “full-bleed” photos, those that span the entire size of the page, are VERY popular in photo books. For a modern pop layer typography on top of the photo.
· Captions - Including some description can bring your photo book to the next level. It’s fine to keep it to the basics and short and sweet.
· “How was your trip?” Your book can help answer that question for you at work, with friends, or send one to people you visited to let them know how much fun you had.
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